3 Reasons Why Your Biz is NOT Scaling

Let me ask you something: On a scale of 1 to 10, how badly are you struggling to scale your biz?

If your answer is a 5 or below, well good for you! But given that you clicked on this post, I’m guessing that you answered a 6 or higher. Did I get it right?

Now there’s no need to be embarrassed with your self-rating. As a business owner myself, I know that things can get pretty stressful and frustrating, especially when you want to scale but you just can’t seem to figure out exactly how.

In fact, if you’re feeling overwhelmed with everything that’s going on in your biz, you’re probably thinking, “This is definitely not the ‘financial freedom’ I signed up for.”

And you’re right. It’s not.

But just because you’re struggling right now doesn’t mean the end of your business venture. (Don’t give up on your biz yet!)

There are things you can do to turn things around for your biz! BUT before we talk about the solutions, it’s important that you first understand what’s keeping your business from scaling in the first place.

In the past 10 years that I’ve spent working with different clients and handling their business operations, I’ve seen how entrepreneurs fail to scale because of THREE main reasons. Ready to find out if you’re guilty of any of these?



3 Things You’re Doing Wrong in Your Biz





# 1: You’re not charging enough.


This is at the top of my list for a reason. Most of the time, entrepreneurs (especially service-based entrepreneurs) fail to scale simply because they are pricing themselves less than they should.

Some of them are hesitant about charging premium rates for their services because they somehow feel that they don’t deserve to be paid that much for what they do. Others feel that if they charge premium rates, no one would want to avail of their services since everyone else seems to be pricing themselves low.

Hmm. Does that all sound familiar to you?


Why It’s a Problem

It might not seem like a problem at first, especially when you’re just starting out with your biz. After all, charging low does attract clients. And that’s great, right? Well. . .not really. You may be getting all the clients you want, but at what cost?

Because you’re charging low, you’re forced to work extra hard just to hit your business goals. You’ll end up working more than what you signed up for. (Stress, anyone?) And because you’re not charging enough, you’re also more likely to struggle with investing in your growth. Definitely not a good sign for someone who wants to scale, is it?


What You Can Do

  • Repackage your services: If you’re still pricing your packages based on time, then it’s time to step up! Consider VALUE-based pricing instead. Yup, that’s what all the top entrepreneurs are doing these days.

  • Increase the value you bring: Sure, there are people that will look at the price tag first before looking at what value they can get. But believe me on this. There are clients out there who will gladly pay the right amount just to get the EXPERIENCE and the VALUE they know they deserve. Don’t forget that. Upskill, niche down, or look for ways to uplevel your client experience. That’s ultimately how you can justify your top-dollar rates.



# 2: You’ve capped your capacity


Now this one is also a common problem, even with entrepreneurs who already charge premium rates for their services. And it might be happening to you too! If you’re starting to turn down potential clients simply because you no longer have the capacity to serve them, then you, my dear queen, need to do something about that demand.


Why It’s a Problem

You turning down potential clients for the sake of protecting the quality of the services you provide can seem like a good thing. But all those would-be clients piling up in your inbox, excited to work with you, can end up disgruntled over the fact that they couldn’t avail of your services.

Now even if they don’t end up that way, just think of all those lost opportunities! Of course, it’s important to ensure that you don’t sacrifice the quality of the client experience just so you could have more names on your list of customers.


What You Can Do

  • Streamline your process: It may not be obvious at first, but a second look might reveal you’re spending more time than you need on certain tasks. By keeping your workflow as efficient as possible, you get to buy back time that you could then use to serve more clients.

  • Delegate: Let’s be honest. This is what most solopreneurs struggle with. But here’s the thing: While you might save a few bucks by doing things yourself, just think about all the $$$ that goes out the window when you’re turning down clients! So look for people who are geniuses when it comes to the services you need, and split your tasks with them. You’re going to save yourself from so much stress, I promise! (Feel free to thank me later, lol)



# 3: You’re not bringing a consistent stream of clients


It takes time and effort to market your services out there to your ideal clients, but if you’re too busy handling all the tasks yourself, you probably won’t have the time to work on your marketing efforts. And that, my friend, ultimately ends up with you scrambling for clients. So much for scaling, eh?


Why It’s a Problem

As business owners, we thrive on getting clients. They’re the lifeblood of our business in the first place. So if you’re not getting enough clients to get by, then it’s about time that you do something to market yourself better.


What You Can Do

  • Improve client experience: People expect premium services when they’re charged premium rates. Don’t disappoint them. If you give your current clients a killer experience, that will keep you on top of their list and you’ll have all those referrals pouring in, guaranteed. Not sure what you can do to improve? Get honest feedback! Conducting a survey every now and then can do so much to help you figure out what to do to serve your clients better.

  • Automate: I cannot stress this enough. Your time (and energy) is one of the most valuable assets you have in your business. And automating things is the one key strategy you can do to free up more time so you can nurture your leads, strategize for growth, and keep your current clients happy. It’s really all about streamlining your processes.




So, which of these three reasons that I’ve talked about are you guilty of? Now that you know what you can do for your biz, it’s about time that you start working on the points we’ve discussed!

Need an expert to help you automate your processes? Let’s talk!